Work: 7 R.275 Modern House
In 2008 Paul Greenleaf wandered into a toy shop and bought the model kit ‘R.275 Modern House’. The instructions inside provided a clue that it was based on a house in Margate built in 1971.
When looking for an example of ‘modern’ housing to epitomise life in towns and cities in the late 20th century, Hornby Railways chose this building to base their model kit on. The 'Semi' is often derided as a symbol of urban standardisation and uniformity. Having recently moved into a semi-detached house in East London, Greenleaf felt driven to create new possibilities from this stereotype and set out to find and examine the building in Margate.
The venture was documented through a series of photographs each given a reference number contributing to a visual archive, becoming a 'kit of parts' itself with which to describe contemporary suburban life. Themes of prefabrication, the 'readymade', repetition and mechanical reproduction run throughout the work.